| This all round campaign aimed to contradict the association as a photography brand and to reposition it as a case study specialist in the printing business area. |
| We created from the teaser phase a concept which is transversal throughout the whole campaign - “the first impression can be deceiving” (being that impression has the association with the word for printing in portuguese language) and lately “update your impressions”. |
| This campaign was present in throughout several online and offline media such as press, outdoor, radio, internet and tv. |